— A review of some recent articles published in English that cover various replica Breitling watch-related themes.
Is the watch industry too entrenched in its own microcosm? Are the managers, marketers and product designers taking enough time to peer over the hills of their watchmaking valleys to see what is going on in the wider world? I often wonder whether, in an industry that cannot even get past its own language (take as just two examples among many the ubiquitous “novelties” at the SIHH and Baselworld and the lack of effort to convey to English speakers what the “métiers d’arts” are), enough is being done to genuinely reach out to customers, especially the potential customers who may not be familiar with mechanical watchmaking.
Wooing ladies’ who like mechanical cheap replcia watches For Sale
A recent article in Intelligent Life, the bi-monthly lifestyle publication of the Economist Group, rammed the point home. For her piece, Melanie Grant took four potential customers with different backgrounds and different incomes on a tour of some luxury watch outlets in London, allowing them the fantasy of an unlimited budget. Even with this unconstrained luxury, the potential customers had difficulty making their minds up and wavered between pure jewellery models and men’s watches. Is there nothing in between?
One of the guinea pigs was particularly dismissive about one of the most prestigious brands in the business, quickly shunning their ladies’ collection: “They had diamonds, and lots of watches have diamonds. If I want a jewellery watch, I will go to a jewellery brand.”
The sentiment echoes an opinion I have already expressed and is summed up eloquently in Mrs Grant’s conclusion: “…manufacturers need to polish up their clarity. If it’s a decorative jewellery watch, they should make it about jewellery. If it’s a complication, make it about that, leave the diamonds in the safe, and offer something more than a pretty-pretty moon phase.”
The Russian question
With the Federation of the Swiss Watch Industry reporting watch exports to Russia down nearly 30% over the first six months of the year, it would seem fair to say that western sanctions on the country and the freefall of the rouble are also rubbing off on the Swiss watch industry. One of the saving graces had been that the Russians who weren’t on the sanctions list were still able to travel and buy their luxury watches abroad. But a recent piece in the Economist suggests that this is changing, and changing drastically. Entitled “Banned from the beaches”, the article carries reports that police officers and even train drivers were being strongly advised not to travel abroad on holiday because “American agents were hunting for Russian citizens”. As a result, Russians have to trade the sandy beaches of Turkey for the pebbles of Black Sea resorts like Sochi. This is not good news for Swiss luxury replica watches sales.
And finally replica watches UK…
It appeared as a very discreet and rather amateurish advertisement in Switzerland’s free daily newspaper 20 Minutes, but the story behind it warrants attention. The advertisement in question is for an “Apple Watch” but not the one you are thinking of. The watches look like any number of designs already available in the 100-300 Swiss franc price range but bear the unique “Apple Watch” logo that was registered by an astonishingly far-sighted Singaporean entrepreneur back in 1985. This little trademark niggle held up sales of the Apple Watch in Switzerland for a while and now sees the light of day in its very own design. One could almost have said that the watch may not be that smart, but the man behind it most certainly is… until you see the prices, which are the same as, and in some cases more than, the price of an Apple Watch. This for a bland quartz fake Breitling watch that is not even Swiss Made!